Laser Focused Strategy

Make digital transformation mean something. We are a PR & advertising agency in Victoria, BC that focuses on thought-provoking messages, flawless design and interactive videos to maximize your brand.



President / Founder

Avi founded Photonic in 2014 seeing the need to connect public relations, strategic marketing and business consulting. He’s an experienced leader and business model canvas trainer and coach.


Senior expertise in the integration of digital transformation with business goals.

Accreditation and Qualifications

Trained and certified in behaviour change communications, business model and value proposition canvas training.

Customer Service

A firm that works as hard as your business to maintain consistent feedback and counsel.

Our Method


We serve clients by seeing how their value proposition can better serve their ultimate customer. Using mixed methods for research about your brand, competitors, and opportunities we help you break new ground.


Our creative services deliver return-on-investment. Photonic doesn’t only get our customers noticed; we make one-on-one customer experiences glow. Our broad experience allows startups and businesses to increase their reputation and brand themselves more effectively.


From trademarks, incorporation and legal services to brand identity, culture mapping and developing new business models, our firm gives you an edge; to both scale your business and transform your inner brand.


The driving force of productivity makes culture change and digital transformation essential. Indeed both are intimate partners. Aligned with Facebook, Google, and Instagram closely, for this reason, we help companies get more value from social selling. We also deliver programs to change business operations to add value.

We are passionate about your success.

See what we can do in our work.


Chamber of Victoria

What are Photonics?

Photonics is the science and technology of generating, controlling and detecting photons which are particles of light. Photonics dominate our daily technologies, most prominently the Internet, broadband, WiFi, fiber optics and telecommunications . Photonics are found everywhere. The impact of Photonics has transformed many areas of everyday life from the most advanced sciences to daily habits. Photonics account for a vast range of scientific and technological applications , including laser manufacturing, biological and chemical sensing, medical diagnostics and therapy, display technology, and optical computing . In the short-term, LiFi, a new data sharing method which runs on visible light, has the potential to eclipse WiFi.

Light travels at about ten times the speed of conducted electricity, which means that data transmitted photonically can travel long distances in a fraction of the time of a traditional copper wire transmission. Imagine the way in which a digital campaign is shared globally on social media. A single optical fiber can carry three million telephone calls simultaneously. Just as the 20th century depended on electronics, the 21st century will depend on photonics. As we have written about previously, the growth of fiber optic offerings for residential and commercial internet are guaranteed to transform the Internet of Things. 2015 was the International Year of Photonics. On 20 December 2013, the UN General Assembly proclaimed 2015 as the International Year of Light and Light-based Technologies.

Social Selling

Social Selling

Our attention is focused on helping small and medium businesses, startups and enterprises close more sales, and marketing with smart strategies that lead the tactics we use to build surprise, interest, and loyalty.

Brand Storytelling

Brand SellingHire us! In the meantime enjoy this infographic about brand storytelling