Companies are searching for marketing professionals to help their business grow — generating leads, increasing revenue, creating effective advertising campaigns and developing higher organic search rankings. But, there is a debate surrounding the best team to accomplish these goals — what’s the benefit of an agency versus in-house marketing team?
Marketing is evolving so rapidly that it is difficult to find a one-person-fixes-all solution. In fact, 75% of marketers say their lack of skills is impacting revenue in some way, and 74% say it’s contributing to misalignment between the marketing and sales teams.
Now marketers are expected to be an expert in everything — an impossible task.
In today’s business environment you need a marketer or marketing manager to help you achieve your business goals.
Marketing teams are feeling strapped with limited resources, smaller budgets, and inadequate training. As a CEO, it is up to you to be the hero — to find the most effective marketing solution at the best price.
Small, medium and enterprise businesses are choosing marketing agencies over in-house teams more than ever. The reason? Marketing has gotten more complicated. Having a website doesn’t mean people will easily find you or want to work with you. Posting on Facebook won’t automatically feed you leads. Setting up Google AdWords won’t guarantee clicks — in reality, CPCs are constantly rising and budgets are constantly being mismanaged.
By working with an agency, you get access to versatile professionals with proven backgrounds in business strategy, digital marketing, content marketing, PPC, communications, social media, graphic design, web design, video marketing, and SEO. This means you receive a customized, comprehensive strategy based on the best marketing tactics for your specific business.
This expertise and honesty ensures you don’t waste time or money.
Poorly managed and cumbersome marketing leads to an estimated $958M each year in inefficient and ineffective content marketing spend for mid-to-large B2B organizations.
Don’t fall into this statistic. This year will be the most competitive for digital marketing, in every industry. It’s time to take marketing seriously.
Check out our full Agency versus In-House Marketing ebook to discover the top benefits of hiring a marketing agency.