Category Archives: Business Intelligence

Business in China: Cultural Principles for Success

China: Open for business 营业 Business in China | Canada has strong historical and political relationships with China that makes both countries a natural place for Canadians to do business. There are many good reasons to do business in China, but like any venture, you need to go in prepared. China’s premier Li Keqiang anticipates […]

How to stay well-informed about strategic marketing, communications and public relations

Staying well-informed on strategic marketing, communications, and public relations Strategic Marketing. Earlier this week, the national conference of the Canadian Public Relations Society concluded in Kelowna, British Columbia. A recap of the first two days of the conference can be found here. As well, a detailed recap of the conference can be found on LinkedIN. […]

What We’ve Learned as a Marketing Agency Fusing PR, Biz Consulting

As business practices change at an exponential pace so too has the evolution of the marketing agency. The “Mad Men” era of wine, whiskey and women is a faded memory from the strategic, technical protocols of marketing agencies today. With the latitude of digital, mobile and social, the expectations of customers have become more complex […]

MarTech and Digital Transformation in B2B and B2C Marketing

Businesses are searching for technology that streamlines digital transformation. Marketing is no exception, in fact it’s the rule. If you are a marketing professional — especially a digital marketer — it is guaranteed you will interact with at least one type of Marketing Technology (MarTech) in your average work day.   MarTech has become a necessary […]

The Week Ahead, April 24

Today, in the Week Ahead for April 24th, we analyze the latest strategic marketing and business consulting trends including understanding the public relations angle on current news. Breaking News French Voters Choose Change – But Which Type? Trump Risks Government Shutdown If He Doesn’t Relent On Border Wall China Urges Restraint As American Strike Force […]

The Week In Review, April 21

Today’s Week in Review outlines the most valuable discussions surrounding Breaking News, Strategic Marketing, Business Consulting and Social Media Marketing. This week we discuss the articles that inspired, informed and enlightened, as well as focus on the value of competitive research for business. Breaking News Suspect in the Paris Shooting Attack Has Been Named Arkansas […]

Q1 2017 Content Marketing and Advertising Trends

Our Photonic Public Relations team has carefully been analyzing trends in Strategic Marketing, Business Consulting, Video Marketing and Social Media Marketing over the course of 2017 in order to identify the best tactics to help businesses utilize emerging mediums, trends and platforms. After a lookback, the prevalent themes from the first quarter are centred around […]

Q1 2017 Instagram Trends

Instagram is arguably the most influential of all the major social media channels, with a recent Google study finding that it is the most widely used platform by Gen Z. Instagram is known as being the “hip” and “cool” platform, and it is no surprise that businesses see it as an opportune channel to visually […]