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The Week In Review, April 21

Today’s Week in Review outlines the most valuable discussions surrounding Breaking News, Strategic Marketing, Business Consulting and Social Media Marketing. This week we discuss the articles that inspired, informed and enlightened, as well as focus on the value of competitive research for business. Breaking News Suspect in the Paris Shooting Attack Has Been Named Arkansas Carries Out First Execution Since 2005...

The Week Ahead, April 10

Our Week Ahead analyzes the latest strategic marketing and business consulting trends including understanding public relations angles on current news. Breaking News Canada Commemorates Centenary  of Vimy Ridge Battle Bill to Legalize Marijuana Expected to be Tabled Thursday G7 Seeks United Front on Assad and Syria B.C. Liberals Roll Out Island Platform, Promise Break On Ferry Fares Swedish Terrorist Attack Leaves Four Dead Strategic...

Q1 2017 Content Marketing and Advertising Trends

Our Photonic Public Relations team has carefully been analyzing trends in Strategic Marketing, Business Consulting, Video Marketing and Social Media Marketing over the course of 2017 in order to identify the best tactics to help businesses utilize emerging mediums, trends and platforms. After a lookback, the prevalent themes from the first quarter are centred around world events and crisis management....

Q1 2017 Instagram Trends

Instagram is arguably the most influential of all the major social media channels, with a recent Google study finding that it is the most widely used platform by Gen Z. Instagram is known as being the “hip” and “cool” platform, and it is no surprise that businesses see it as an opportune channel to visually connect with their audience....

Q1 2017 Video Marketing Trends

In 2017, video marketing is not just an integral part of a content strategy — it’s a necessity.   Video marketing is vital to the user experience, with 25% of customers even going so far to say that if a product does not have a video explaining itself, they won’t buy that product. It is now more important than ever...

Q1 2017 Twitter Trends

Social media is a constantly evolving marketing tool, and nowhere is this truer than with Twitter. After facing fierce competition from Facebook over its live-streaming service, Twitter is being forced to adapt or risk losing users. It is now more important than ever that marketing professionals are always up to date on the most effective ways to reach their...

Q1 2017 Business Consulting Trends

As the first quarter of 2017 draws to a close while corporate tax is being completed, business consultants must reflect upon the Q1 2017 Business Consulting Trends that have emerged over the last few months. Emerging technologies are driving companies to increase investment in online tools, resulting in the digital transformation of many brands. The discussion over how to best...

Value of Negotiation for Business Professionals

No matter who you are, Negotiation is a fact of life especially if you are a business professional. Negotiating compromise can take any number of forms, ranging from discussing where to grab dinner with your spouse, to negotiating a peace treaty between warring nations. And, because negotiation is such a useful tool for people, businesses, and organizations at any station...

Small Business Marketing Tips: Results of Doing it Yourself

Our small business marketing tips offer how to maximize your marketing efforts both online and offline to increase revenue and results.

Social Brand Identity: What You Need to Know in 2017

Emergence to Establishment  Ever since social media emerged as a massively popular communications platform marketers have used it to their advantage. And why wouldn’t they? With more than 2.7 billion active users across multiple platforms, social media provides companies an opportunity like never before to engage directly with their target audience. So why is it that despite their unprecedented access...