Category Archives: Case Studies

Business in China: Cultural Principles for Success

China: Open for business 营业 Business in China | Canada has strong historical and political relationships with China that makes both countries a natural place for Canadians to do business. There are many good reasons to do business in China, but like any venture, you need to go in prepared. China’s premier Li Keqiang anticipates […]

Emotional Intelligence in Marketing

The amount of information marketing professionals have at their disposal is unprecedented. These days, we can discover almost every aspect of a consumer’s lifestyle and buying habits, and use this information to influence their purchasing decisions. With this wealth of information for sales and marketing, marketers should be able to form deep connections with potential […]

Trademarking Hashtags and the Olympics

Trademarking Hashtags and the Olympics Since hashtags were introduced, organizations have sought to protect their brand through the use of trademarks. Research by Thomson Reuters CompuMark, indicates 1,398 applications to trademark specific hashtags were filed during 2015. Platforms such as Facebook and Twitter both recognize and enforce trademark laws by removing unauthorized posts or suspending […]

The PR Discipline in Focus: CRO

There was an age before the internet that you might remember, in which the Yellow Pages held a firm grasp on certain kinds of household needs and business concerns; the questions now being asked on search engines. Thus we have the idea of brands offering services to the customer, at the exact moment when a […]

Business Intelligence – Search Engines

What Drives Business Intelligence ? Content marketing and digital storytelling make up a large part of business intelligence in today’s market. The question here is this: what should every business owner in today’s market be aware of when it comes to business intelligence? The answer: Search Engines  The search engine provides one of the most comprehensive business intelligence metaphors […]

Social Marketing Automation

Inbound or Outbound Social Surrounds Posts aren’t usually written that try to pin down buzzwords. But there it is. That’s what this post is about. The necessity of writing this post came from an experience tonight, organized by the Victoria chapter of the Canadian Public Relations Society. I was a speed mentor at an event […]

Semantic and Programmatic Web – the Flipside of Content Marketing

Moving Beyond the Buzzword Let’s look more closely at content marketing. Is there a flip side of the coin where effective content marketing is concerned that needs to be addressed for digital marketers and chief marketing officers? We believe so, because of this: The flip side of content marketing is the semantic and programmatic web. […]

NFC stickers vs QR Codes

NFC means near-field-communication. NFC will change the way that traditional media channels connect with the internet and broadband connected gadgets like mobile smart phones and tablets. All print media – stickers, posters, flyers, cards and decals – all are able to use NFC. But what is NFC and how does it compare with the QR Code?

Photo Ban Lifted for 9-year old Martha Payne

 Precocious 9 year old 9 year old Martha Payne writes a blog about school dinners ( which are lunch to kids across the pond in North America). Her blog is NeverSeconds. She has received recent and frequent international media attention because of a rather large mistake by her local council, which put a legal gag […]