Category Archives: Marketing

What We’ve Learned as a Marketing Agency Fusing PR, Biz Consulting

As business practices change at an exponential pace so too has the evolution of the marketing agency. The “Mad Men” era of wine, whiskey and women is a faded memory from the strategic, technical protocols of marketing agencies today. With the latitude of digital, mobile and social, the expectations of customers have become more complex […]

MarTech and Digital Transformation in B2B and B2C Marketing

Businesses are searching for technology that streamlines digital transformation. Marketing is no exception, in fact it’s the rule. If you are a marketing professional — especially a digital marketer — it is guaranteed you will interact with at least one type of Marketing Technology (MarTech) in your average work day.   MarTech has become a necessary […]

3 Expert Digital Advertising Tips for Small and Medium Business

From Facebook to AdWords, it’s important to have a strategic and effective digital strategy because it is impossible to compete with the big advertising players like Pampers, Gillette and L’Oreal. These brands spend upwards of $8 billion per year, which is just a tiny portion of their overall revenue. Small and medium businesses need to […]

5 Reasons Online Press Releases Are Better Than Facebook Ads

Online press releases? In an increasingly competitive marketing landscape, you may be thinking online press releases only pertain to large, enterprise businesses for product releases or announcing quarterly earnings. But, these online press releases are the most under-utilized yet cost-effective way to communicate a message to thousands of people. Even better than Facebook advertising. On […]

Q1 2017 Strategic Marketing Trends

As the first quarter of 2017 draws to a close marketing agency owners must look back at the recent changes over the last 3 months of the new year and reflect upon the significant Q1 2017 Strategic Marketing Trends in the industry. There are no real surprises reflected in our research over the last three months, […]

Why Growth Hacking for Startups Is Best Marketing Strategy for 2017

Growth hacking for startups ensures you reach the right people, through the right message, to meet your startup goals — quickly. Growth hackers, using their knowledge of product and distribution, find ingenious, technology-based, avenues for growth that sometimes push the bounds of what is expected or advised. Think of them as marketing scientists. Growth hackers […]