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5 Reasons Online Press Releases Are Better Than Facebook Ads

Online press releases? In an increasingly competitive marketing landscape, you may be thinking online press releases only pertain to large, enterprise businesses for product releases or announcing quarterly earnings. But, these online press releases are the most under-utilized yet cost-effective way to communicate a message to thousands of people. Even better than Facebook advertising. On average, Facebook ads cost...

Q1 2017 Strategic Marketing Trends

As the first quarter of 2017 draws to a close marketing agency owners must look back at the recent changes over the last 3 months of the new year and reflect upon the significant Q1 2017 Strategic Marketing Trends in the industry. There are no real surprises reflected in our research over the last three months, but as you will...

The Week in Review, March 31

Our Week in Review outlines the most valuable discussions surrounding Breaking News, Strategic Marketing, Business Consulting and Social Media Marketing. This week we discuss the articles that inspired, informed and enlightened. Breaking News Canada Extends Mission Against ISIS in Northern Iraq to June 30 Trudeau Stands Firm Amid Fresh Calls From U.S. For NATO Spending Boost President Trump Insists Trade Crackdown ‘Not About...

Why Growth Hacking for Startups Is Best Marketing Strategy for 2017

Growth hacking for startups ensures you reach the right people, through the right message, to meet your startup goals — quickly. Growth hackers, using their knowledge of product and distribution, find ingenious, technology-based, avenues for growth that sometimes push the bounds of what is expected or advised. Think of them as marketing scientists. Growth hackers use data and strategic experimentation to...

The Week Ahead, March 27

Our Week Ahead analyzes the latest strategic marketing trends including understanding public relations angles on current news. Breaking News Liberal Government Announces Marijuana Legalization by July 1st, 2018 Russian Opposition Leader Alexei Navalny jailed for 15 days U.S. Backed Forces Assault Syria’s Tabqa Dam Landmark B.C. Court Ruling Will Shake Real-Estate Industry Trumps Son-In-Law Jared Kushner to be Questioned In Russian Investigation World Nuclear Ban 'Not...

The Week in Review, March 24

Our Week in Review outlines the most valuable discussions surrounding Breaking News, Strategic Marketing, Business Consulting and Social Media Marketing. This week we discuss the articles that inspired, informed and enlightened us. Breaking News Keystone Pipeline Gets Approval From President Trump Proposed Healthcare Bill Leaves Republicans Scrambling Terrorist Attack Leaves London Shaken Russian President Meets With French Presidential Candidate Marine Le Pen BC Consumers View...

The Week Ahead, March 20

Our Week Ahead analyzes the latest strategic marketing trends including understanding the public relations angles on current news. As we celebrate the end of winter, here are some of the stories and trends that will be important in the week ahead: News Canada Ranks 7th In World Happiness Index FBI Director Says No Evidence Of Trump Wiretapping Exists Theresa May Announces Brexit Will Be...

Trends in the Week Ahead, February 27

That was a fast weekend, and with the Oscars finished it’s time to get back to work. Sunday night played host to the Academy Awards which offered major brands such as Rolex, Lincoln and The New York Times a platform to showcase their new advertisements. We will look at these as well as other trends that are sure to make...

Marketing in Victoria: How to Beat Local Competitors

Marketing in Victoria, British Columbia has become intensely competitive with everyone from tech startups to niche restaurants trying to edge out the competition. What was once known as a quiet city for young families and retirees has dramatically evolved to become a pinnacle for creativity and innovation. Part of the reason is that Victoria has been breeding some of...

The Dangers of Bad Data

Goodbye television, hello digital! In 2017, digital ad-spend will increase to $77 billion surpassing TV, gaining 38% of total advertising spending. Digital’s popularity is no surprise considering more than half of the world's population is connected to the Internet. But this massive audience isn’t the only thing that appeals to marketers. It has long been the struggle of marketers...