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How to stay productive throughout the summer

  Summertime Productivity Being productive in the workplace is important as it allows you to reach your organization's goals quickly with little-added stress. To increase productivity, you either need to increase the amount of work you do or decrease the amount of time it takes you to accomplish tasks. A productive workplace is one where managers and employees have less stress and...

Top Ten Reasons For the CIO

The relationship between sales, marketing, advertising and the public relations departments in large organizations is an exciting area to explore. On a deeper level, the changing nature of agencies we see in our work with clients consistently encounters the technological realm. Our interest in protecting brands from risk and enhancing reputations means we want to give back by writing...

The PR Discipline in Focus: CRO

There was an age before the internet that you might remember, in which the Yellow Pages held a firm grasp on certain kinds of household needs and business concerns; the questions now being asked on search engines. Thus we have the idea of brands offering services to the customer, at the exact moment when a client needs you. The...

Social HR and the Semantic Web

Contemporary HR is Social Finding talent in today's marketplace is not as easy as searching Google. But it's pretty close. The conversation initiated by broad social media adoption has reverberated through HR and many other areas of the C-suite. The point of this short post is to touch on the ways that today's semantic web platforms have made finding talent, and broadcasting...

Crowdsourcing

The rise of twitter chats, live streaming web services and Google hangouts were discussed in a previous post on live social media. These mass peer-to-peer media altogether represent one of the most useful forms of community generation, brand reputation and content marketing today. The further benefit of these crowdsourcing media that can be addressed because we've talked about modern audience expectations is that crowdsourcing media satisfies the active-rather-than-passive media-itch that many people possess. Thus, crowdsourcing represents not merely a trendy new tactic for brands to implement. Doing tweetchats, setting up webinars, live streaming are characteristic of modern socially-embedded brands.

Digital Collaboration

In our experience many professionals still lack a productive awareness of digital collaboration, which is the impetus for this post. Sharing information has transformed over the many years that humans have sought first to share insights and the human experience with stories. That's slightly romantic. Bluntly speaking, social media is ubiquitous these days and it can be hard to make sense of it all.

Business Model Development, Lean Startups and Growth Hacking

The Business Model Canvas Managing a successful business requires allocating your resources to key areas and setting the stage for growth. The purpose of this post is to touch on two business model methods and speak about how these techniques are a real boon for those looking to leverage smart marketing for their business. Regardless of whether you are starting out,...

Design Thinking

Putting People First Design thinking is a process for launching effective business models, where the customer is put front and the centre of the equation. Design thinking helps to abstract social norms, by putting humans at the centre of the method's framework. Human nature (irrationality/intention) informs the design thinking process. Another one of the chief steps for doing design thinking...

How I use Google Alerts

Social marketing automation is closely connects with content curation and demand marketing.

There is a different set of facts on every subject…

Edward Bernays: "There is a different set of facts on every subject for each man. Society cannot wait to find absolute truth. It cannot weigh every issue carefully before making judgement. The result is that the so-called truths by which society lives are born of compromise among conflicting desires and of interpretation by many minds. They are accepted and intolerably...