The rise of twitter chats, live streaming web services and Google hangouts were discussed in a previous post on live social media. These mass peer-to-peer media altogether represent one of the most useful forms of community generation, brand reputation and content marketing today. The further benefit of these crowdsourcing media that can be addressed because we’ve talked about modern audience expectations is that crowdsourcing media satisfies the active-rather-than-passive media-itch that many people possess. Thus, crowdsourcing represents not merely a trendy new tactic for brands to implement. Doing tweetchats, setting up webinars, live streaming are characteristic of modern socially-embedded brands.