Hashtags are normative. Let’s explore the reasons why this social media tactic is compelling, including touch points about SEO/SEM and local marketing.
On both the retailer and customer side of the equation, mobile is increasing in importance. The issue of the most recent PRSA magazine The Strategist explores this point much better than …
The rise of twitter chats, live streaming web services and Google hangouts were discussed in a previous post on live social media. These mass peer-to-peer media altogether represent one of the most useful forms of community generation, brand reputation and content marketing today. The further benefit of these crowdsourcing media that can be addressed because we’ve talked about modern audience expectations is that crowdsourcing media satisfies the active-rather-than-passive media-itch that many people possess. Thus, crowdsourcing represents not merely a trendy new tactic for brands to implement. Doing tweetchats, setting up webinars, live streaming are characteristic of modern socially-embedded brands.
Much has changed since Godin wrote about the New Marketing. In Q2 2012, the idea of new marketing isn’t so new at all anymore. On that note, if you’re not …
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