Digital Collaboration

Digital Collaboration: What does it mean for you?

There are some writing that too much collaboration is hurting worker productivity. In our experience, many professionals still lack a productive awareness of digital collaboration, which is the impetus for this post.

Sharing information has transformed over the many years that humans have sought first to share insights and the human experience with stories. That’s slightly romantic. Bluntly speaking, social media is ubiquitous these days and it can be hard to make sense of it all. Digital collaboration is a modern expression, and a broad term because of the rapid changes that have brought on Facebook, Twitter, Google and LinkedIN. Figuring out how to use these platforms is where we’re headed.

Gadget and technology ‘know-how’ evidences the techno-cultural archetype. In other words, the statistics about mobile phone adoption lend credence to the growing lexicon of words that make sense of the convergence of technology and society. Thus, digital collaboration is a metaphor for a techno-cultural society. This participatory term illuminates our historically technological content-driven society. The further benefit of exploring digital collaboration is that it teases out the particular benefits of digital collaboration from a business, career, communications and marketing standpoint.

Gadgets and machine languages enable digital collaboration simply speaking. Let’s review some common digitally collaborative benefits:

So is being able to manage teams and collaborate on projects in the global marketplace of value? The obvious answer: yes indeed. But did any of the above-listed benefits sound familiar? They should. If not, we’re here to help. Please add your feedback if you have any questions or if you have something to say. Did I forget to mention big data? Nevertheless, cloud storage and mobile accessibility are two trends to watch out for that are reshaping what digital collaboration means. Finally, the mobile internet expresses many valuable offerings for digital collaboration in our busy modern lives. Let’s take a brief look at three commonly used platforms that enable digital collaboration, that techno-cultural kind of social interaction:


This Vancouver-based social media marketing startup helmed by Ryan Holmes is one of the big players in the social media management industry. With a recognized certificate being represented by a growing number of social media professionals, and a series of weekly community conversations around the globe, the core benefit of the platform comes down to three things: hierarchical project management, scheduled content publishing and multiple platform integration.

Google Drive

The free services that Google offers are incredible, in our view. Continually getting better over time, the Google Drive platform or suite gives you a modern cloud based desktop publishing solution and more. Drive, Spreadsheets and Forms are great on their own. When you combine many different kinds of collateral or data assets on the web – like shorturls, video or email marketing – it becomes clear Google’s many widgets leverage a considerable weight.


Facebook is on one of the world’s largest countries based both on global membership and the time people spend on the platform each day. In terms of the way that digital collaboration happens on the internet, Facebook is one of the most difficult platforms to explain because there are so many using the platform in so many ways. It is worth noting that Facebook is a personal platform, in contrast to LinkedIN used by professionals. Facebook is one of the best places to see where transmedia storytelling is happening. The launch of video on the Instagram platform owned by Facebook is something worth noting.

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