The Week Ahead, April 10

Our Week Ahead analyzes the latest strategic marketing and business consulting trends including understanding public relations angles on current news.

Breaking News

Canada Commemorates Centenary  of Vimy Ridge Battle

Bill to Legalize Marijuana Expected to be Tabled Thursday

G7 Seeks United Front on Assad and Syria

B.C. Liberals Roll Out Island Platform, Promise Break On Ferry Fares

Swedish Terrorist Attack Leaves Four Dead

Strategic Marketing

5 Reasons Online Press Releases Are Better Than Facebook Ad

Marketing in Turbulent Times Calls for Contextual Understanding of What Your Customer Needs

How Much Should You Invest in Content Marketing?

Strategic Marketing Can Help CEOs Increase Revenue

Marketing to International Customers on Social Media

Business Consulting

Business Consulting: How to Find & Build the Right Relationships

When Small Businesses Should Consider a Consultant

When Automation Does and Doesn’t Work for Social Selling

How to Market Your Consulting Services

Consulting Companies Looking to Cash In on Digital Transformation

#PhotonicPR

This week we will be examining one of the largest advertising misfires in recent memory Pepsi’s latest commercial.

Pepsi’s commercial featured model, Kendall Jenner, defusing a tense situation between protesters and police, by offering a police officer a Pepsi. Almost immediately after its release, the ad faced widespread criticism accusing Pepsi of trivializing and mimicking images and video of recent protests over social justice issues.

Pepsi responded to the backlash by removing the commercial almost immediately, but the ad still remains in the spotlight. Sketch show, Saturday Night Live even went so far as to feature a bit mocking Pepsi and the writing team behind the ill thought out commercial.

https://twitter.com/nbcsnl/status/850928640137338880

While SNL’s sketch is funny, it also serves to highlight one of the major flaws with using an in-house marketing agency. When brands aren’t working with a third party marketing agency, they run the risk of having bad ideas approved by their coworkers due to bias towards their own ideas. If Pepsi had chosen to hire an independent agency to create their campaign for them, chances are this horrendous idea would not have been approved.

Stay tuned for our upcoming piece which will take an in depth look into Pepsi’s advertising mistakes.

Twitter

https://twitter.com/PhotonicPR/status/850171811526561795

https://twitter.com/ipfconline1/status/851194321625862145

https://twitter.com/Sarahetodd/status/850663940275269632

https://twitter.com/Timothy_Hughes/status/849889305829007360

https://twitter.com/Timothy_Hughes/status/851139158072594433

Instagram

https://www.instagram.com/p/BSjp6UsA4tp/?taken-by=photonicpr&hl=en

Video

https://www.youtube.com/watch?v=WbYPtP0dic8

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