The Week Ahead, April 17

Our Week Ahead analyzes the latest strategic marketing and business consulting trends including understanding public relations angles on current news.

This week, we're focusing on strategic ways to garner pubic interest instead of relying on Facebook advertising. Here's the other big stories we are following:

Breaking News

Blasts Rock Soccer Team Borussia Dortmund’s Team Bus, Motive Is Still Unknown

Cleveland Man Commits Murder On Facebook Live

North Korea Commits To “Weekly” Missile Tests Despite Warnings

Liberal Government Outlines Plan To Introduce Legalized Marijuana

Victoria Man Who Disappeared Two Years Ago, Turns Himself Into Police

Strategic Marketing

How Small Teams Can Achieve Huge Results With Content Marketing

Digital Marketing and Customer Experience Tips To Drive Your Success

Differentiating Between Technical and Strategic When It Comes To Non-Profits

If Social Media Isn’t Meeting Your Needs, Native Advertising Might Be A Better Fit

How Brands Are Measuring The Value Of Their Content

Business Consulting

Insights On Managing Your Public Relations During A Crisis

Finding And Building The Right Relationships In Business

Consultants Weigh In On the Looming Legalization Of Marijuana Sales

5 Things To Consider Before Starting An Online Sales Business

A Business Guide For Digital Transformation


This week, we will be looking at the value of press releases as a strategic method of raising awareness and positioning messages to lure venture capitalists and funders.

Facebook ads cost

Press releases are the most under-utilized yet cost-effective way to communicate a message to thousands of people. Even better than Facebook advertising.

As you are probably aware, when running a pay-per-click campaign using Facebook ads, costs can quickly spiral out of control. And the cost is rising.

The average price for a Facebook campaign rose by 220% from 2015 to 2016 and the pattern is expected to stay the same for 2017.

In contrast, press releases cost very little to distribute. They provide immense value, especially when you consider the potential visibility of your press release.

Instead of being restricted to one platform (Facebook), you have the option of sharing your press release on however many websites that you choose.

Given that most small businesses are operated with a limited budget, a well-crafted press release can deliver a much higher value per dollar than most high value Facebook ads.

Continue reading about the value of press releases for your business.





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