Instagram is arguably the most influential of all the major social media channels, with a recent Google study finding that it is the most widely used platform by Gen Z. Instagram is known as being the “hip” and “cool” platform, and it is no surprise that businesses see it as an opportune channel to visually connect with their audience.
With Instagram’s continuing popularity, it is important that we are aware of the Q1 2017 Instagram Trends.
One of the most important trends to note for marketers in 2017 is that Instagram is quickly becoming a “pay-to-play” platform. At 600 million users and counting, more and more brands are realizing its potential. Competition is quickly being driven for PPC advertisements, resulting in many brands turning to Instagram Influencers for their marketing needs.
Another trend that is important to note is creativity is becoming easier through the platform. Facebook has recently introduced Instagram Stories and Live features allowing for more creative options for both users and brands. As well, Instagram’s integrated 1-second video app Boomerang has been a smash hit with users.
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Instagram is the fastest growing social network in the world, and it is impossible for marketers to ignore its importance.
This is especially true when we consider the fact that the platform is Facebook-owned and a central part of Facebook’s new video strategy. New features have already been rolled out over the last several months, including the major addition of Instagram Stories, a feature aimed at directly challenging Snapchat’s temporary stories.
With this quickly changing industry, it is important that we as marketers are always aware of the latest trends in Instagram and social media as a whole.
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