Social Media Marketing for Local Startups: Case Study
Photonic Public Relations Inc. is the go-to social media marketing agency for Victoria businesses. Our most successful social media campaign was for technology startup Craftt, a brewery management service.
With the launch of a new client-focused app for craft breweries, Craftt needed a partner to increase public awareness and local exposure in the brewery market. Craftt chose our team to lead a public awareness campaign, that coincided with our targeted corporate sponsorship at Bites, Brews and Brands on the Barge in the Victoria Harbour.
Our strategy included a public relations push to gain attention prior to the event. This included a weekly email marketing newsletter, several press releases, and advertising creative to use organically for social media.
Crafft’s unique brand positioning in the brewery market required a strong social media presence to gain the attention of their target audience, while also being the platform used to showcase the passionate team. A fundamental component of this communications tactic was presenting the enthusiastic, fun-loving company culture and their affirmation for quality.
This public awareness campaign involved Facebook, Instagram and Twitter management. It resulted in more than 100 social shares and comments, while also increasing public awareness through a national press release.
The social media campaigns found a highly-engaged audience that connected to both the culture and passion behind the Craftt team. This helped cement their reputation in Victoria as a trusted technology innovator and earned them the attention of prestigious investors, brewery owners and beer aficionados.
This consultancy gave Photonic Public Relations Inc. experience implementing strategic social media campaigns to maximize engagement with interested prospects, as well as the management of corporate sponsorships at a large-scale local event. Our approach was focused on the creation of powerful, thought-provoking communications materials.
“Photonic did a great job helping us find sponsorship opportunities to enhance our marketing campaign! #BeersNotTears”
– Ryan Stratton, Founder of Craftt